Want to Make Big Ass UGC?
Want to MakeBig Ass UGC?
We build gear for the dogs the rest of the industry pretends don't exist — the 80, 120, 200-pound units that snap normal beds, outgrow every harness, and break the scale. If your dog is one of them, your camera roll is gold. This is where you turn it into content that actually gets seen.
Built for the
ones who
don't fit.
Big dogs get treated like an afterthought. Beds that collapse, harnesses that ride up the armpits, steps that slide out on the first paw. We started Big Ass Dog Company because our own giants deserved gear that was actually their size — honest, heavy-duty, and made for real weight.
Now there's a whole community of giant-breed homes who get it. UGC is how we let them speak for themselves — real dogs, real living rooms, real "finally something that fits" moments. No studio gloss. Just the truth about life with a Big Ass Dog.
is a State of Mind.
The lifeSPAN lineup
Five pillars cover a Big Ass Dog from nose to tail to old age. Your content can feature any of them — whatever your dog actually uses and loves.
What we're looking for
Keep it real and keep it Big Ass. The content that works best isn't polished — it's a genuine moment with a genuinely huge dog. Here's the shape of it.
What to capture
- Your Big Ass Dog actually using the gear — sleeping, climbing, walking, eating
- The size reveal: the dog next to the product so people feel the scale
- The "finally it fits" reaction — yours and your dog's
- Real home, real light, real mess — authenticity beats a clean set
Format & specs
- Vertical video (9:16), shot on your phone is perfect
- Aim for 15–45 seconds; a strong hook in the first 2 seconds
- Good natural light, steady shot, clear audio if you talk
- Send raw clips and any photos — our editors cut it together free, for you and for our ads
The vibe
- Bold, funny, honest — the way you'd actually talk about your dog
- Play up the "my dog is enormous" angle; lean into the humor
- Show the problem big-dog owners know too well, then the fix
- Talk to other giant-breed people, not a generic audience
How it works
- Apply below — we review and reach out to the right fits
- We align on a simple concept, then send product or a brief
- You shoot, you send, we edit & run it
- We may use your content in ads, email, and social — with credit
Do
- Show the dog's size honestly — that's the whole magic
- Capture the real first reaction the moment gear arrives
- Film horizontally lit, vertically framed, hands free if you can
- Tell us your dog's name, breed, and weight — we love the details
Don't
- Over-produce it — studio gloss reads as a commercial
- Feature dogs under 80 lbs; this brand is for the giants
- Make claims about health results we haven't talked through
- Stress about being "good on camera" — the dog is the star
Creating pays off
Making content for us isn't a one-way street. Here's what creators get out of the partnership — and the bigger door it opens.
Free Big Ass Gear
Product for you and your dog to feature — yours to keep, built for your dog's actual size.
Real Exposure
This is the big one. We put real money behind paid ads and push organic hard. When your dog is in that content, our spend drives views straight to you — growing your own audience and following on our dime, not yours.
Free Pro Edits
Hand us your raw footage and our editors will cut it together for you at no charge — a finished piece you can post on your own channels, on top of the versions we cut for our ads.
Join the Pack
A direct line to a brand that gets big dogs — and a community that actually understands the struggle.
Creators who click with us can level up into the Big Ass AmbASSador program — ongoing perks, earnings, early access to new gear, and a real seat in the pack. UGC is the front door. The AmbASSador crew is the inner circle.
Throw your Big Ass
hat in the ring
Fill this out and we'll reach out to the dogs — we mean creators — that fit. The more we know about your Big Ass Dog, the better.
Thanks for raising your hand. We'll review your Big Ass Dog and reach out if it's a fit. Keep an eye on your inbox.